Overcoming a Problem with the Industrial Photography of a Refrigeration Install

Overcoming a Problem with the Industrial Photography of a Refrigeration Install

Because I just committed 2017 to being a “YES” year, meaning I would say “YES” to all jobs that come my way, when the opportunity to photograph the install of a new refrigeration system into the Waxahachie, TX Chick-Fil-A, I of course took it.

So, following are a few of the Photos and how I overcame a Potential Problem that could have really sent this job South.

Now, I know I said I was considering this to be a “YES” year, but to be honest, there is one type of photography I just refuse to do. The reason I’ve committed myself to saying “YES” on every job is to build connections and a foundation for my business, and as important as that is to me, it’s still not enough to make me want to accept this one type of photography job.

For now, let’s look at some Industrial Photography and the Potential Problem I could have had.

Industrial Photography

First off, I’m not sure “Industrial Photography” is the right term for this, but it seems fitting since I was hired to photograph the installation of a refrigeration system, which seems industrial to me. Perhaps it would better be classified as “Event Photography” since it could also be considered an event.

Regardless of what we call it, Industrial Photography or Event Photography, the end result are some pretty cool images.

The Industrial Photography Problem

Ideally, I would have had the opportunity to photograph the refrigeration install in phases, giving me the chance to light the scene and highlight the guys putting the refrigeration system together. I could have featured very specific elements of the system through lighting and depth-of-field, and I could have avoided the one thing I hate seeing in photos of people.

The backs of their heads and their backs.

Because this refrigeration system was to be installed into a Chick-Fil-A that was under renovation, and because RSI had very little time for their guys to get the refrigeration system built and set up, I did not have the time to photograph it the way I would have liked.

I went, however, prepared for any possibility.

These limitations meant I had to pay attention, be fast, and solve the lighting problem of being outside in full sunlight one minute, and inside in a dark corner the next.

I chose to Solve that Problem by using a flash on camera, allowing me to fill the shadows when outside in direct sunlight and stopping motion when inside in a dark corner.

The Photography

Here are some of the photos from the refrigeration install. Notice the difference in lighting between direct sunlight outside and the almost no light of being inside where the system was being assembled.

industrial photography of unloading truck

industrial photography of fork lift unloading truck

workers looking at plans for refrigeration install

industrial photography of worker carrying panels

photograph of plans

industrial photography of workers installing ventilation system

industrial photography of workers installing refrigeration door

Lightroom Tweaks

I know I’ve mentioned it before, but I’m not a fan of digital photography straight out of the camera. It’s a bit contrasty and there’s too much saturation for my liking.

So, with a few Lightroom tweaks, I was able to bring these images from offensive to something far more pleasing to my eye.

That’s a Wrap

As I was working, I overheard one of the construction crew say he does his own photography with his iPhone, and while this may work if you want average pictures of your job or something to quickly post on social media, there’s a lot that goes into producing quality images in an environment that’s constantly unpredictable.

In other words, if all you want is an amateur look to a professional job, then go ahead and use the phone on your camera.

If, however, you want the photography of your quality work to look as professional as your work, then I highly recommend using a Professional Photographer for the job. Nothing beats having a photographer who knows what they’re doing and can Solve any Problem necessary to produce great images.

Oh, Weddings… Weddings are the one type of photography I just can’t do.

Do you think an iPhone can produce as good of images as a Professional Photographer? Why? Leave your answer in the comments below.

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